This casebook will be useful for students pursuing MBA and PGDBM courses.įeatures explore marketing mix with MTR Foods The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. The bundled book marketing management: Indian cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The fifteenth edition is bundled with Indian cases and is updated where appropriate to provide the most comprehensive, current and engaging marketing management text as possible. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive advantage, they need a textbook that reflects the best of today’s marketing theory and practices.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The gold standard for today’s marketing management
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